Available to hire

Available to hire

Votre partenaire stratégique pour des solutions numériques
Votre partenaire stratégique pour des solutions numériques
Votre partenaire stratégique pour des solutions numériques
Votre partenaire stratégique pour des solutions numériques

With over six years of expertise in SEO and content strategy, I specialize in helping businesses achieve long-term organic growth.


As an experienced SEO consultant, I develop tailored strategies designed to boost search engine visibility, increase traffic, and enhance brand authority.


My hands-on approach ensures each campaign is data-driven and results-oriented, delivering measurable success for businesses across diverse industries.

With over six years of expertise in SEO and content strategy, I specialize in helping businesses achieve long-term organic growth.


As an experienced SEO consultant, I develop tailored strategies designed to boost search engine visibility, increase traffic, and enhance brand authority.


My hands-on approach ensures each campaign is data-driven and results-oriented, delivering measurable success for businesses across diverse industries.

With over six years of expertise in SEO and content strategy, I specialize in helping businesses achieve long-term organic growth.


As an experienced SEO consultant, I develop tailored strategies designed to boost search engine visibility, increase traffic, and enhance brand authority.


My hands-on approach ensures each campaign is data-driven and results-oriented, delivering measurable success for businesses across diverse industries.

With over six years of expertise in SEO and content strategy, I specialize in helping businesses achieve long-term organic growth.


As an experienced SEO consultant, I develop tailored strategies designed to boost search engine visibility, increase traffic, and enhance brand authority.


My hands-on approach ensures each campaign is data-driven and results-oriented, delivering measurable success for businesses across diverse industries.

Julie Lamotte SEO
Julie Lamotte SEO
Julie Lamotte SEO
Julie Lamotte SEO
Julie Lamotte SEO

Clients and partners

Clients and partners

Clients and partners

Purpose

To elevate clients’ online presence by offering comprehensive SEO services, from keyword research to off-page optimization, technical audits, and competitor analysis for growth.

Vision

To be the go-to SEO expert, delivering exceptional results and building long-term partnerships with clients by crafting tailored strategies that optimize their websites for users and search engines.

Mission

To provide strategic SEO solutions that achieve measurable ROI, using a data-driven process including keyword analysis, content creation, on-page and off-page SEO, and technical audits.

Purpose

To elevate clients’ online presence by offering comprehensive SEO services, from keyword research to off-page optimization, technical audits, and competitor analysis for growth.

Vision

To be the go-to SEO expert, delivering exceptional results and building long-term partnerships with clients by crafting tailored strategies that optimize their websites for users and search engines.

Mission

To provide strategic SEO solutions that achieve measurable ROI, using a data-driven process including keyword analysis, content creation, on-page and off-page SEO, and technical audits.

Boost your online visibility
with comprehensive SEO services

I provide tailored solutions to help your business thrive in the digital landscape and I ensure your website is optimized for maximum impact. Let's work together to drive organic traffic and achieve your online goals.

Keyword Analysis

Struggling to rank? It might be your keywords. I'll help you discover the perfect terms to attract more traffic and leads. Unlock your website's potential with data-driven keyword research.

Comprehensive keyword research

Long-tail keyword identification

SEO-friendly keyword integration

Keyword clustering

Keyword Analysis

Struggling to rank? It might be your keywords. I'll help you discover the perfect terms to attract more traffic and leads. Unlock your website's potential with data-driven keyword research.

Keyword Analysis

Struggling to rank? It might be your keywords. I'll help you discover the perfect terms to attract more traffic and leads. Unlock your website's potential with data-driven keyword research.

Keyword Analysis

Struggling to rank? It might be your keywords. I'll help you discover the perfect terms to attract more traffic and leads. Unlock your website's potential with data-driven keyword research.

Content Creation

Need content that converts? I craft compelling copy that captivates your audience and drives results. From blog posts and website copy to social media content and email campaigns, I deliver high-quality content tailored to your brand's voice and goals. Let's create content that shines.

Custom-tailored content

SEO-optimized content

Content distribution

Engaging and informative content

Content Creation

Need content that converts? I craft compelling copy that captivates your audience and drives results. From blog posts and website copy to social media content and email campaigns, I deliver high-quality content tailored to your brand's voice and goals. Let's create content that shines.

Content Creation

Need content that converts? I craft compelling copy that captivates your audience and drives results. From blog posts and website copy to social media content and email campaigns, I deliver high-quality content tailored to your brand's voice and goals. Let's create content that shines.

Content Creation

Need content that converts? I craft compelling copy that captivates your audience and drives results. From blog posts and website copy to social media content and email campaigns, I deliver high-quality content tailored to your brand's voice and goals. Let's create content that shines.

On-Page Optimization

Make a lasting impression with on-page SEO. I'll enhance your website's structure and content to improve search rankings and user experience. Let's work together to achieve top search engine rankings.

Metas and header tag optimization

Image optimization

Internal linking

User experience optimization

On-Page Optimization

Make a lasting impression with on-page SEO. I'll enhance your website's structure and content to improve search rankings and user experience. Let's work together to achieve top search engine rankings.

On-Page Optimization

Make a lasting impression with on-page SEO. I'll enhance your website's structure and content to improve search rankings and user experience. Let's work together to achieve top search engine rankings.

On-Page Optimization

Make a lasting impression with on-page SEO. I'll enhance your website's structure and content to improve search rankings and user experience. Let's work together to achieve top search engine rankings.

Off-Page optimization

I'll create a comprehensive strategy to earn high-quality backlinks, improve your brand reputation, and drive organic traffic.

Local SEO optimization

Backlink analysis

High-quality backlink acquisition

Online reputation management

Off-Page optimization

I'll create a comprehensive strategy to earn high-quality backlinks, improve your brand reputation, and drive organic traffic.

Off-Page optimization

I'll create a comprehensive strategy to earn high-quality backlinks, improve your brand reputation, and drive organic traffic.

Off-Page optimization

I'll create a comprehensive strategy to earn high-quality backlinks, improve your brand reputation, and drive organic traffic.

Technical SEO

Lay a strong foundation for SEO success. I'll optimize your website's architecture, speed, and structure to improve search engine crawlability, indexation, and overall performance. Let's build a technically sound website that ranks.

Comprehensive website audit

Schema markup implementation

URL structure optimization

Technical SEO best practices

Technical SEO

Lay a strong foundation for SEO success. I'll optimize your website's architecture, speed, and structure to improve search engine crawlability, indexation, and overall performance. Let's build a technically sound website that ranks.

Technical SEO

Lay a strong foundation for SEO success. I'll optimize your website's architecture, speed, and structure to improve search engine crawlability, indexation, and overall performance. Let's build a technically sound website that ranks.

Technical SEO

Lay a strong foundation for SEO success. I'll optimize your website's architecture, speed, and structure to improve search engine crawlability, indexation, and overall performance. Let's build a technically sound website that ranks.

Competitor Analysis

Learn from the best with competitor analysis. I'll benchmark your performance against top competitors, identify areas for improvement, and develop actionable recommendations.

Identification of key competitors

Benchmarking of performance

Gap analysis

Actionable recommendations

Competitor Analysis

Learn from the best with competitor analysis. I'll benchmark your performance against top competitors, identify areas for improvement, and develop actionable recommendations.

Competitor Analysis

Learn from the best with competitor analysis. I'll benchmark your performance against top competitors, identify areas for improvement, and develop actionable recommendations.

Competitor Analysis

Learn from the best with competitor analysis. I'll benchmark your performance against top competitors, identify areas for improvement, and develop actionable recommendations.

Key results and outcomes

12 %

Reaching all-time high in Sistrix visibility and growing non-branded traffic by 12% YoY in Q1 2023

@ Zalando

as SEO Manager

The unique content strategy for main categories resulted in a 15% increase in organic traffic and a 20% boost in conversions within 3 months.

@ Flaconi

as SEO Manager

as SEO Manager

as SEO Manager

Improved content performance by 20% through data-driven optimization and A/B testing of content elements, resulting in higher conversion rates and lower bounce rates.

@ BBG

as SEO Manager

Design Director, 3Lateral

76%

growth in Sistrix visibility over 7 months, with a 14% increase in organic clicks and 21% in organic traffic.

@ Holiday Pirates

as SEO Manager

Trusted by Professionals

Trusted by Professionals

Discover how my SEO expertise has helped businesses like yours achieve remarkable results.

I recommend Julie based on her exceptional performance at Zalando.

Julie's commitment to continuous learning and her ability to implement new strategies make her an invaluable asset.

Alexander Flensburg

Team Lead, Local SEO

Julie possesses excellent in-depth specialist knowledge even in peripheral fields, which she always applied to our business processes in a most effective and beneficial manner. Julie always displayed an impressive level of dedication and motivation.

Ferisa Natassa

Team Lead SEO

I have worked with Julie on several projects and she helped me optimize our website for local search and create a strong online presence. We've seen a noticeable increase in traffic and online inquiries. Julie's services have been invaluable to our business.

Joana Simoes

CMO

I'm thrilled to have Julie on board to elevate our e-commerce SEO. With her extensive experience and deep understanding of the digital landscape, she's helping us reach more customers and improve our search engine rankings.

Marcel Jurado

Founder

Since hiring Julie for SEO at Lisbon is on Tour, we’ve seen a 40% increase in website traffic and a 25% boost in bookings. Her strategic approach has truly elevated our online visibility, connecting us with travelers from all over the world.

Fábio Cabral

Founder

I recommend Julie based on her exceptional performance at Zalando.

Julie's commitment to continuous learning and her ability to implement new strategies make her an invaluable asset.

Alexander Flensburg

Team Lead, Local SEO

Julie possesses excellent in-depth specialist knowledge even in peripheral fields, which she always applied to our business processes in a most effective and beneficial manner. Julie always displayed an impressive level of dedication and motivation.

Ferisa Natassa

Team Lead SEO

I have worked with Julie on several projects and she helped me optimize our website for local search and create a strong online presence. We've seen a noticeable increase in traffic and online inquiries. Julie's services have been invaluable to our business.

Joana Simoes

CMO

I'm thrilled to have Julie on board to elevate our e-commerce SEO. With her extensive experience and deep understanding of the digital landscape, she's helping us reach more customers and improve our search engine rankings.

Marcel Jurado

Founder

Since hiring Julie for SEO at Lisbon is on Tour, we’ve seen a 40% increase in website traffic and a 25% boost in bookings. Her strategic approach has truly elevated our online visibility, connecting us with travelers from all over the world.

Fábio Cabral

Founder

Career Experience

I demonstrated the ability to develop and execute effective SEO strategies across various industries, including e-commerce, travel, finance, and automotive.

With a proven track record of success in driving organic traffic, improving search engine rankings, and enhancing user experience.

SEO Manager - 2024

Developed and implemented robust SEO strategies specifically tailored to the French beauty market, while monitoring website performance and progress.


Led international SEO projects by collaborating closely with cross-functional teams to boost visibility and success.


Drove effective link-building campaigns and managed outreach efforts to enhance the website’s authority and reach.

SEO Manager - 2023

Oversaw SEO performance in French-speaking countries, implementing local SEO activities such as on-page optimization and off-page collaborations.


Utilized reports to deploy global projects and SEO best practices for France, as well as the French-speaking parts of Switzerland and Belgium.


Identified local SEO opportunities at the keyword level to drive organic traffic growth, collaborated with agencies for high-quality localized content, and monitored competitor activities.

SEO Manager - 2022

Conducted keyword research, created content, and optimized web pages for SEO.


Improved SEO performance by quickly implementing strategies and analyzing websites to identify and resolve issues at scale.


Performed competitor analysis to uncover strategic opportunities, balancing short-term and long-term objectives to enhance overall SEO effectiveness.

Content Marketing Manager - 2020

Made product decisions by selecting the best travel content for the market and provided strategic input to build the HolidayPirates brand in France.


Delivered non-deal, SEO-optimized content for various media and maintained a broad focus on travel topics, identifying industry trends and community preferences to enhance brand presence and drive engagement.

SEO Skill Set

SEO Skill Set

SEO Skill Set

01

Main SEO Skills
  • Marketing Management

  • Technical SEO

  • On-page and off-page optimization

  • Creative copywriting

  • Social Media Marketing

  • UX writing

  • Market analysis

  • Strategic planning

02

SEO Tooling

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

CMS

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Project Management

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Others

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Google analytics

01

Main SEO Skills
  • Marketing Management

  • Technical SEO

  • On-page and off-page optimization

  • Creative copywriting

  • Social Media Marketing

  • UX writing

  • Market analysis

  • Strategic planning

02

SEO Tooling

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

CMS

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Project Management

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Others

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Main SEO Skills
  • Marketing Management

  • Technical SEO

  • On-page and off-page optimization

  • Creative copywriting

  • Social Media Marketing

  • UX writing

  • Market analysis

  • Strategic planning

02

SEO Tooling

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

CMS

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Project Management

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Others

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Main SEO Skills
  • Marketing Management

  • Technical SEO

  • On-page and off-page optimization

  • Creative copywriting

  • Social Media Marketing

  • UX writing

  • Market analysis

  • Strategic planning

02

SEO Tooling

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

CMS

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Project Management

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Others

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

About

From the Digital World to the Natural One

From the Digital World to the Natural One

From the Digital World to the Natural One

Hi, I'm Julie!

By day, I dive deep into the world of SEO, where I've been fine-tuning my craft for the past six years. But when I'm not immersed in keywords and algorithms, I'm all about adventure.

My true passion lies in pushing boundaries—whether it's dropping into a steep snowboarding run, paddling out to catch the perfect surf, or exploring a new hiking trail.. My love for exploration doesn't stop there; I've lived in seven different countries, soaking up diverse cultures and experiences along the way.

Julie Lamotte Expert SEO
Julie Lamotte Expert SEO
Julie Lamotte Freelancer SEO
Julie Lamotte Freelancer SEO
Julie Lamotte Freelancer SEO
Julie Lamotte Freelancer SEO
Julie Lamotte Freelancer SEO

Countries lived

7

Favourite sport

Snowboard

My cat's name

Mr. Twinkles

Special talent

Cooking

Common Queries Answered

How exactly does SEO work?

SEO works by optimizing a website to improve its visibility in search engines like Google. Search engines use bots to crawl and index websites, gathering information about their content and structure. They then rank these pages based on factors like keyword relevance, content quality, backlinks, user experience, and technical performance. On-page SEO involves using relevant keywords in strategic places like titles and headers, while off-page SEO focuses on building quality backlinks from other sites. Search engines also consider user behavior, such as time spent on the site and engagement, to determine rankings and deliver the most relevant results to users.

How exactly does SEO work?

How exactly does SEO work?

SEO works by optimizing a website to improve its visibility in search engines like Google. Search engines use bots to crawl and index websites, gathering information about their content and structure. They then rank these pages based on factors like keyword relevance, content quality, backlinks, user experience, and technical performance. On-page SEO involves using relevant keywords in strategic places like titles and headers, while off-page SEO focuses on building quality backlinks from other sites. Search engines also consider user behavior, such as time spent on the site and engagement, to determine rankings and deliver the most relevant results to users.

How exactly does SEO work?

SEO works by optimizing a website to improve its visibility in search engines like Google. Search engines use bots to crawl and index websites, gathering information about their content and structure. They then rank these pages based on factors like keyword relevance, content quality, backlinks, user experience, and technical performance. On-page SEO involves using relevant keywords in strategic places like titles and headers, while off-page SEO focuses on building quality backlinks from other sites. Search engines also consider user behavior, such as time spent on the site and engagement, to determine rankings and deliver the most relevant results to users.

How do I use SEO on my website?

How do I use SEO on my website?

How do I use SEO on my website?

How do I use SEO on my website?

How much does a SEO consulting cost?

How much does a SEO consulting cost?

How much does a SEO consulting cost?

How much does a SEO consulting cost?

SEO by Julie © 2024

SEO by Julie © 2024